Projects v2 — WIG Scoreboard

Last updated: 2026-04-28 18:16 UTC · One page: lag → leads → reps. If you can't trace today's hour up to Non-BSN MRR ($/mo), look harder.

LAGThe One WIG

Q2 WIG · Non-BSN MRR ($/mo)

$10,000 → $20,000 by Jun 30

gap to close: $10,000 required pace: $159/day of MRR added pacing: ON-TRACK

days remaining

next WIG session: TBD

LEAD MEASURESActive projects (ICE ≥ 500)

Project (lead measure)	Pipeline	ICE	% complete	Last activity	Status
Image ad production system (self + clients) I 10 · C 9 · E 8	CapEx	720	0%	0d ago	active
Transferred lead delivery verification I 10 · C 8 · E 8	CapEx	640	0%	0d ago	active
Carousel ad production system (self + clients) I 9 · C 8 · E 8	CapEx	576	0%	0d ago	active
Launch ads for all niches (sales) I 10 · C 8 · E 7	Facebook/Meta Ads	560	0%	0d ago	active
Video ad production system (auto script → audio → b-roll → upload) I 10 · C 8 · E 7	CapEx	560	35%	0d ago	active
Roll out CAPI relay to remaining clients I 9 · C 6 · E 10	CapEx	540	0%	0d ago	active
Alerts database — updates + routing I 8 · C 8 · E 8	CapEx	512	0%	0d ago	active
Task mgmt — pipelines + goals + owners + deadlines on every task I 9 · C 8 · E 7	CapEx	504	0%	0d ago	active
Persistent convo/leads/conversion rate dashboards I 9 · C 8 · E 7	CapEx	504	0%	0d ago	active
Pre-call automations for all niches I 9 · C 7 · E 8	CapEx	504	67%	0d ago	active

+ 40 projects parked below ICE 500 — not pulling weight on the WIG. Audit weekly; promote or kill.

REPSInputs · time you actually put in

RG today: 2.2h

RG yesterday: 3.3h

delta: -1.2h

RG this week: 13.8h / 20h target

69%

RG = revenue-generating · IRG = indirect RG · OPS = ops/internal · Last 14 days

2.1hWed Apr 15: 2.1h RG

1.2hThu Apr 16: 1.2h RG

Fri Apr 17: 0.0h RG

1.1hSat Apr 18: 1.1h RG

5.2hSun Apr 19: 5.2h RG

3.2hMon Apr 20: 3.2h RG

0.8hTue Apr 21: 0.8h RG

4.2hWed Apr 22: 4.2h RG

0.5hThu Apr 23: 0.5h RG

3.2hFri Apr 24: 3.2h RG

0.2hSat Apr 25: 0.2h RG

0.2hSun Apr 26: 0.2h RG

3.3hMon Apr 27: 3.3h RG

2.2hTue Apr 28: 2.2h RG

IRG

3.4hWed Apr 15: 3.4h IRG

3.8hThu Apr 16: 3.8h IRG

Fri Apr 17: 0.1h IRG

6.3hSat Apr 18: 6.3h IRG

5.2hSun Apr 19: 5.2h IRG

3.8hMon Apr 20: 3.8h IRG

1.4hTue Apr 21: 1.4h IRG

3.5hWed Apr 22: 3.5h IRG

4.2hThu Apr 23: 4.2h IRG

7.6hFri Apr 24: 7.6h IRG

2.7hSat Apr 25: 2.7h IRG

1.9hSun Apr 26: 1.9h IRG

6.2hMon Apr 27: 6.2h IRG

0.8hTue Apr 28: 0.8h IRG

OPS

5.2hWed Apr 15: 5.2h OPS

5.3hThu Apr 16: 5.3h OPS

0.8hFri Apr 17: 0.8h OPS

5.5hSat Apr 18: 5.5h OPS

6.6hSun Apr 19: 6.6h OPS

3.1hMon Apr 20: 3.1h OPS

4.1hTue Apr 21: 4.1h OPS

7.6hWed Apr 22: 7.6h OPS

8.5hThu Apr 23: 8.5h OPS

8.2hFri Apr 24: 8.2h OPS

2.8hSat Apr 25: 2.8h OPS

2.8hSun Apr 26: 2.8h OPS

10.2hMon Apr 27: 10.2h OPS

4.2hTue Apr 28: 4.2h OPS

WIG-attributed effort (estimated hours sitting on tasks)

Project	ICE	Est. hours	Tasks done
Client pipeline tracking — automations per stage	378	3.0h	0/1 (0%)
Transferred lead delivery verification	640	3.0h	0/1 (0%)
Produce CF flatwork creatives	0	3.0h	0/1 (0%)
Task mgmt — pipelines + goals + owners + deadlines on every task	504	2.5h	0/1 (0%)
Pre-call automations for all niches	504	2.3h	2/8 (25%)
CAPI: backfill historical qualified convos	448	2.2h	22/33 (67%)
Persistent convo/leads/conversion rate dashboards	504	2.0h	0/1 (0%)
Image ad production system (self + clients)	720	2.0h	0/1 (0%)
Carousel ad production system (self + clients)	576	1.5h	0/1 (0%)
Roll out CAPI relay to remaining clients	540	1.5h	0/1 (0%)

CADENCEWeekly commitments — did they ship?

No weekly commitments logged yet. Add them via INSERT INTO brain.weekly_commitments (week_start, commitment, project_id) VALUES (...) at the start of each week.